Looking beyond the problem framework also requires an understanding of the motives of alcohol producers and consumers. Sociological theories of consumption provide insights into how certain social groups cultivated tastes for particular drinks and how and why needs and desires for specific drinks were generated. Veblen argues that the overt display of wealth was one way that the Victorian upper classes could redefine their social class status in a world where consumer goods were becoming more affordable to the masses. Alcohol consumption must also be considered within the context of the expanding capitalist system.
Michel de Certeau goes further to argue that consumers actively produce rather than consume meanings in objects. However, the act of drinking creates a space that holds power for consumers and thus has meaning. The idea of a consumer grid allows agency for consumers to engage with alcohol in different ways for different reasons—sometimes challenging or resisting dominant cultural values. This book engages with a range of perspectives in order to provide an analysis of alcohol production and consumption between and The problems of alcohol were evident during this time but there is another side to the story of drinking in late Victorian and Edwardian Britain.
The book is thematically divided into three Parts which deal with different aspects of alcohol production and consumption. Part I explores the ways in which alcohol consumers were imagined and represented in political discourse. It then examines the impact this legislation had on alcohol producers and retailers who formed local and national trade defence organisations.
One of the ways to promote and protect business interests was through the publication of weekly or monthly trade journals. The main purpose of these journals was to harness interest and support in trade defence activities and to promote and advertise local and national businesses. One of the richest sources of information on alcohol consumers lies within the reports of parliamentary enquiries on alcohol held during the second half of the nineteenth century.
During these enquiries, witnesses from across Britain gave detailed accounts of drinking within their towns, cities and districts. This provides insights into different types of drinking behaviour and also into the ways in which alcohol consumers were imagined and portrayed. It was widely believed that the types and qualities of alcohol sold and consumed within pubs and other drinking places influenced drinking behaviour.
The quality of beer, wine and spirits varied enormously and some brewers and publicans used adulterants to enhance the quality, taste or strength of the liquor sold. Strong alcoholic drinks and those adulterated with other intoxicants were believed to have adverse effects on the behaviour of alcohol consumers. Part II has three case studies of the nineteenth century drink trade.
Introduction: Reframing Drink and the Victorians
In order to compete in a growing domestic and foreign market for beer, Bass began to use advertising as a means of reaching larger groups of consumers. By appealing to notions of Britishness and Empire, Bass secured a market for their products and established a strong brand image. The company also used ideas about the supposed health giving properties of beer in order to boost dwindling sales towards the end of the century. In the late Victorian period, particular brands of wine, champagne and spirits became more popular because they were associated with ideas about quality and taste.
Part III considers the way in which alcohol was used and the different drinking cultures that emerged in the Victorian and Edwardian periods. This was a time when doctors began to debate the efficacy of alcohol as a therapeutic drug and the moral implications of prescribing alcohol to patients. Alcohol was still used to treat a wide range of psychological and physiological illnesses but debates existed over the issue of therapeutic nihilism—whether alcohol did more harm than good and while some doctors held faith in its therapeutic qualities, others disagreed.
An analysis of hospital records which show that alcohol use gradually declined in the period leading up to the First World War when the financial and moral cost of alcohol began to impact upon its popularity as a prescribed medicine. This was driven in part by the use of alcohol in medical practice but also by commercial factors, which played a significant role in promoting ideas about the health giving benefits of consuming certain alcoholic drinks.
Fler böcker av George W Dowdall
The chapter explores the ideas and controversies that surrounded the medicinal use of alcohol through a case study of Wincarnis Tonic Wine, which was one of the leading brands of tonic wine in the late nineteenth century. Political and medical debates existed about the therapeutic value of proprietary tonic wines which were sold and purchased as a means of self-medication for a range of psychological and physiological ailments. These interviews reveal another side to working class drinking, where alcohol consumption revolved around family life, work and leisure. In fact, everyday working class drinking was much more humdrum and routine.
The domestic context of alcohol consumption was governed by rules of social etiquette, which both demonstrated and reinforced social class and gender values.
Reframing the Alcohol Question in the Church of the Nazarene
The men who drank in the clubs had the freedom and finances that allowed them to do so and therefore they expected to be served only the finest quality alcoholic drinks. Harrison B.
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Veblen T. Bourdieu P. Baudrillard J. Clarke D. The Consumption Reader : London: Routledge: pp. This chapter is licensed under the terms of the Creative Commons Attribution 4. The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.
Skip to main content Skip to sections. Advertisement Hide. Dowdall also points out examples of ineffective strategies implemented on campuses, lack of enforcement of existing alcohol policies, inconsistent messages about alcohol use and how these combined with the cultural acceptance of college drinking benefits the alcohol industry.
The author further elucidates the role of the alcohol industry in setting alcohol policies and the conflict of interest that occurs considering they profit most from the high rates of consumption in the college population. Furthermore, the imbalance of the lobbying power of the alcohol industry at the state and federal level compared to advocates of alcohol control e. MADD and how this impacts policy is discussed. Another strength is the book provides the history and current state of college drinking in a straightforward manner such that a wide variety of individuals should find the information useful and informative.
The author offers multifaceted solutions appropriate for a complex social problem that combine research, policy, enforcement strategies and the potential responsibilities of administrators, parents, and students. In addition, predictors and correlates of high risk college drinking are provided which may be helpful for individuals working in student affairs in identifying high risk students and intervene early in an attempt to prevent serious alcohol related Project MUSE promotes the creation and dissemination of essential humanities and social science resources through collaboration with libraries, publishers, and scholars worldwide.
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